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General Guidelines
The following guidelines apply to all Beaver Dam Unified School District, Beaver Dam High School, Beaver Dam Middle School and all BDUSD Elementary Schools mascot, logo(s), and name usage.
- The image resolution should reflect the same quality as the original file and not be a copy of a copy. No image distortion is allowed.
- Use original logo and mascot design files and do not redesign, redraw, alter or edit them from the original design.
- Resize the files as needed, but retain all proportions. Do not stretch or squish an image to fit a size.
- Follow the color values provided on the branding guide. No other green or gold colors are to be used.
- Do not add objects on, in, or very near the logo or mascot. Do not add any additional outline, frame or shadow to the mascot or logo.
- Do not reverse the direction or orientation of any logo or mascot.
- Use only approved colors and knock-out (white/black) versions, using the original files provided.
- The only lettering or text allowed near a mascot is the lettering of a school (example Beaver Dam High School, Beaver Dam Middle School), their abbreviations (BDHS, BDMS), OR the name of a school activity or program such as BDHS and BDMS athletics and activities. Community organizations using the mascot or logo files must obtain permission and then maintain separation between the school mascot/logo and their organization/club name/branding.
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Mascot & Monogram Colors & Font Specifications
 Beaver Green
RGB: 14, 103, 53 (screen, in-house printing)
CMYK: 89, 34, 100, 27 (professional press/print, signage)
HEX: # 0E6735 (web)
Pantone: 349 C (paint, textile)
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 Beaver Gold
RGB: 253, 205, 6 (screen, in-house printing)
CMYK: 1, 18, 99, 0 (professional press/print)
HEX: # FDCD06 (web)
Pantone: 7404 C (paint, textile)
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 Beaver Light Gray
RGB: 236, 236, 236
CMYK: 6, 4, 4, 0
HEX: # ECECEC
Use as an alternative to white for background or base color to support and showcase our mascot / monogram.
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Additional Colors
The neutral colors that the mascot and/or monogram can be placed is white or the light gray above. Only the white (reverse) or outlined files may be used on a background/base of black, dark gray or the Beaver Green listed above.
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