BDUSD Branding & Mascot

Our Branding

Beaver Dam Unified School District has a rich and honored history, and our school pride is reflected in our logos and mascot. BDUSD has a district logo, symbolizing the schools, organizations, clubs, programs, staff members, parents, and community members who unite to represent the Beaver Dam Unified School District.

BDUSD also has a time-honored and long standing mascot, our Golden Beaver, more formally known as Benjamin Beaver, less formally called "Beaver", and affectionately called "Benny."

Beaver Dam High School is the home of the "Golden Beavers" and uses both the BD Monogram (the interlocking "BD" lettering) and the Beaver mascot as their branding.

Beaver Dam Middle School is also the home of the Beavers, and proudly uses Beaver as their mascot as well.

Each of our elementary schools have their own individual mascot, but as part of BDUSD, frequently represent and proudly wear our green & gold colors and call Benny Beaver their own.

Use of BDUSD Branding

BDUSD values preserving the integrity of its image and has established guidelines to help direct the appropriate use of the district and school logos and mascots whether it be for apparel, promotional products or usage on equipment, signage, uniforms and much more.

Following the guidelines will allow BDUSD groups to carry on our strong foundation while projecting a uniform, consistent representation. It is essential that the Beaver Dam Unified School District and it's schools' name, logo and images be used by BDUSD sanctioned organizations only and that no alternative logos or images be substituted for use. BDUSD reserves the right to pull any logo or image that is not used correctly per the guidelines.